Village Buds Brand Identity
Village Buds is a fictional cannabis dispensary based in the West Village of Manhattan. The brand identity combines a friendly, approachable atmosphere with playful typography and custom vector illustrations. The project includes a graphic standards manual and a printed promotional brochure. I created this brand to explore how the dispensary experience can feel more welcoming and community-driven, addressing a common issue within the industry: many cannabis shops often feel cold, sterile, or intimidating. The challenge was to design a visual system that feels warm, quirky, and approachable while still maintaining a polished and professional identity. This project was recognized with both a local and District 4 Silver ADDY Award through the American Advertising Awards.