Village Buds Brand Identity
Village Buds is a fictional cannabis dispensary based in the West Village of Manhattan. The brand identity combines a friendly, approachable vibe with playful typography and custom vector illustrations that reflect the laid-back energy of the neighborhood. The full identity package includes a graphic standards manual, an interactive EPUB, and a printed brochure, each designed to showcase consistency, creativity, and personality across all brand touchpoints. I created this brand identity to highlight how playful and creative the dispensary experience can be, addressing a common problem: many cannabis shops feel cold or intimidating. The challenge was to design a system that feels warm, approachable, and rooted in the neighborhood while still remaining professional. The solution was a cohesive identity built with custom illustrations, friendly typography, and storytelling elements that bring the brand to life across every format.