Fruit Smiles
For this project, I redesigned the Great Value logo alongside a full rebrand of the Fruit Smiles packaging system. The original logo and packaging lacked clear communication and felt visually outdated. My redesign introduces a bold, 90s-inspired visual language featuring playful, character-driven fruit illustrations. The new system prioritizes clarity, approachability, and shelf impact while creating a fun, recognizable identity that better connects with younger audiences and families.