Simply, Spotify Campaign
In collaboration with a classmate, I art-directed this campaign to introduce “Minimal Mode” a new Spotify feature designed to simplify the user interface for a cleaner, more focused listening experience. Inspired by CarPlay, Minimal Mode allows users to switch to a minimalistic design with a single tap, reducing visual clutter and enhancing usability. The campaign highlights intuitive design, user comfort, and a streamlined interface that puts the music first.